REAL CALIFORNIA MILK - MAKE US PART OF YOUR FAMILY

For years Real California Milk had used the "Happy Cows" on farms across California to tell their brand story. To update this classic campaign we took it a step further and made the "Happy Cows" part of the family. 

BROADCAST

SOCIAL, PRE-ROLL

WEBSITE

We reconcepted the Real California Milk website to be an interactive experience much like a pop-up book. It is a place where families can explore where their dairy comes from and get to know the real cows that make it.