GENESIS G90
Genesis was looking to break into the luxury automotive category by going after younger, non-traditional buyers. They found that this target was deeply driven by design and fashion. This print and OOH campaign for the G90 sedan launched across key cities during New York Fashion Week.
OOH
DIGITAL OOH
This print ad was featured in Vogue for the two months leading up to Fashion Week. It featured a QR code that lead to a landing page showcasing Genesis’s larger partnership with Vogue and their collaboration with luxury fashion label Monse.
IMAGE GALLERY
